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ENTITYMED WEBINAR ON-DEMAND
HOOKED AT FIRST LOOK
“Hooked at First Look” is a dynamic webinar presented by EntityMed in collaboration with MyAdvice, exploring how AI-powered tools and strategic marketing transform casual website visitors into loyal, high-value patients. Featuring digital marketing expert Michael Antosy and AI lead conversion strategist Randy Torban, this session breaks down the science of first impressions, emotional engagement, and the must-have tools to optimize lead generation and patient trust. Discover how to align your website, workflow, and KPIs to create instant patient connections that drive real revenue.
WEBINAR PANELIST
MICHAEL ANTOSY
MY ADVICE
DIRECTOR OF SALES & BUSINESS DEVELOPMENT
MICHAEL ANTOSY is a national speaker and the Director of Practice Growth Consulting at MyAdvice.
Mr. Antosy has consulted with thousands of aesthetics practices since 2010, and his counsel and guidance has been transformative in making his client's lives better by saving them time, earning more profit, and helping to make his practices more competitive in their markets through building a more powerful internet strategy.
Michael holds various faculty positions with different aesthetic organizations.
WEBINAR PANELIST
RANDY TORBAN
ENTITYMED
VP, PATIENT ACQUISITION
RANDY TORBAN has dedicated the past 17 years to identifying, creating, and enhancing workflows, deciphering raw data trends, and transforming them into actionable KPls for small to medium sized retail and healthcare clients.
Formerly serving as the Senior Practice Analyst at Symplast EHR, Randy has worked with over 300 plastic surgery practices and medspas, helping them maximize their patient’s journey and understand the metrics needed to track performance.
Currently serving as VP of Patient Acquisition for EntityMed, Randy now helps aesthetic businesses deploy strategies that optimize the lead-to-patient journey, capturing new business and capitalizing on patient lifetime value. engagement.